Amul has brought delightful news for consumers with a significant cutback in milk prices nationwide. For a long while, the cost of milk had been steadily rising (Amul Milk Price Reduce), but Amul has now trimmed down the rates, offering some much-needed relief to the public. This change includes reductions in famed variants like Amul Gold (Amul Gold Price), Amul Taza, and their Tea Special milk.
The price slash applies to one-liter packs across the country, with each pack seeing a reduction of 1 Rupee. Notably, this amendment comes after a significant duration of heightened prices by all brands. With Amul's move, competitive pressure is likely to prompt other companies to lower their milk prices too.
Jayen Mehta, Amul's MD, clarified that this price reduction affects only the one-liter pack, excluding the 500 ml packs. The primary goal is to benefit consumers, encouraging increased milk consumption. No other reasons are linked to this adjustment.
Updated Pricing Information
Today, with the revised pricing, the cost for a one-liter pack of Amul Gold decreases from Rs. 66 to Rs. 65. Meanwhile, the Amul Tea Special milk sees a drop from Rs. 62 to Rs. 61, and the Amul Taza milk price reduces from Rs. 54 to Rs. 53 per liter.
Amul Gold 1 Liter Pouch Old Price: 66 Rupees
Amul Gold 1 Liter Pouch New Price: 65 Rupees
Amul Tea Special 1 Liter Pouch Old Price: 62 Rupees
Amul Tea Special 1 Liter Pouch New Price: 61 Rupees
Amul Fresh 1 Liter Pouch Old Price: 54 Rupees
Amul Fresh 1 Liter Pouch New Price: 53 Rupees
Reasons Behind the Price Drop
This marks the first instance of a milk company cutting prices. Although reasons weren't extensively discussed by the company, experts view it as a consumer-centric move addressing market competition. With lower milk prices, there will be some relief from inflated kitchen budgets for the average household.
Source: aajtak
Price Hike in June
Last year saw an uptick in milk prices, with Amul increasing the cost by Rs. 2 per liter in June. This hike was reflected across various Amul products including Amul Gold, Amul Taza, and more. The new rates were implemented nationwide on the third of June.
Amul Gold's 500ml price jumped from 32 to 33 Rupees.
Amul Gold's 1-liter price rose from 64 to 66 Rupees per liter.
Amul Taza's 500ml price escalated from 26 to 27 Rupees.
Similarly, Amul Shakti's 500ml price increased from 29 to 30 Rupees.
