Xiaomi India has announced its new brand ambassador. The company has appointed Katrina Kaif as its new brand ambassador. This isn't the first time Xiaomi India and Katrina Kaif have teamed up. Katrina has previously served as Xiaomi's brand ambassador for a long duration.
In her new role, Katrina will be the ambassador for Xiaomi's smartphones, TVs, and tablets. Xiaomi has completed 10 years in the Indian market, having entered in 2014. The company is focused on strengthening its connection with customers.
On this occasion, Xiaomi India's Chief Marketing Officer said, ‘As we celebrate a decade of innovation in the Indian market, bringing Katrina Kaif back into the Xiaomi family feels like the perfect celebration. Both Xiaomi and Katrina have a unique ability to connect with millions of people. Together, we will bring new and innovative technology to everyone.’
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Expressing her excitement, Katrina Kaif commented, ‘I am thrilled to be back with Xiaomi, especially at a time when the company is celebrating 10 years in India. I look forward to representing Xiaomi and meeting fans in the world of Xiaomi's innovation.’
Previously, Xiaomi had signed Katrina Kaif for its Y series. The company launched the Redmi Y series in 2017. Her return to the brand comes after 7 years. It will be interesting to see what new innovations Xiaomi will bring to the Indian market.
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Recently, Xiaomi launched the Redmi Watch 5 Active, available for less than 3000 INR. This watch features a large display and ample battery life. The company claims it can be used for up to 18 days on a single charge. It includes Bluetooth calling, Alexa support, 200 watch faces, and essential health tracking features.