As the world's leading companies focus on harnessing the power of AI, giants like Google, Microsoft, and OpenAI are developing AI and ML Models that could revolutionize the digital landscape. But amidst these advancements, it's crucial not to overlook AI's potential negative aspects, which could lead to widespread misinformation.
Meta has partnered with the Misinformation Combat Alliance (MCA) to curb the spread of fake news. A dedicated Fact-Checking Helpline is set to launch on WhatsApp, aiming to fend off deepfakes and AI-generated misinformation. It's worth mentioning that Aajtak also performs fact-checking duties.
The MCA announced that the new helpline will be available to the public next month, potentially launching in March. This initiative will combat misinformation spread by AI Generated Media, protecting many from reputational damage. Cybercriminals sometimes create fake videos using celebrities' photos, a type of deception known as Deepfake.
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The multilingual WhatsApp chatbot will include support for three regional languages besides English, allowing reports on AI Deepfakes. According to the MCA, users need to send a message to the helpline, and the system will initiate the fact-checking process.
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The Aajtak team also conducts fact-checks and regularly informs readers and viewers about the truth behind viral videos and posts. Discover the exposed fake videos and the real stories behind them with Aajtak's Fact Check.
