Donald Trump has become the 47th President of the United States. His second term might showcase a more seasoned politician, glimpses of which were evident in his victory speech. Not only might his working style evolve, but his advisory team could see significant changes. The most notable change is that Lara Trump, his daughter-in-law, could replace Ivanka. Active during the elections, Lara is rumored to be positioning herself as Trump's chief advisor.
Previous Role of Ivanka
Ivanka Trump was a notable figure in the American fashion industry, establishing and running her own brand that designed clothes, shoes, handbags, and jewelry for women. She carved a niche in marketing these products, which highlighted her abilities in brand promotion. However, when Trump became President, controversies surrounded her brand, leading to whispers of leveraging her father's name. By 2018, Ivanka shuttered her brand but had become politically active by then.
Ivanka was frequently seen alongside Trump during key events. She served as a senior advisor at the White House, working on social issues concerning women, children, and families. Her role expanded onto international platforms, sparking discussions about her potential as her father's political successor.
The media speculated on her potential political roles, fueled further by her husband Jared Kushner's active participation in Trump's administration. However, post the election defeat, Ivanka stepped back from politics, focusing on her private life in Miami.
What is Changing?
In the 47th presidential election, while America faced division, Ivanka's absence was noticeable. Instead, Lara Trump emerged visibly. She appeared at numerous rallies alongside Trump, and campaigned solo at times. Post historic victory, Lara was prominently featured at the celebrations, garnering praise on social media as the new MAGA star with significant contributions to the win.
Who is Lara and What Does She Do?
At 41, Lara was a TV producer with extensive experience with a major media house. Connecting with Eric Trump nearly a decade ago, her political involvement grew. After marriage, Lara joined the Trump Organization, focusing on social work. Leveraging her media experience, she worked as a communication strategist during the campaign for Trump's first term. She continued campaigning through 2020 with an even sharper approach.
Extended Campaigning in Swing States
Trump's trust in Lara grew significantly over the decade, prominently seen as she traversed swing states to rally Trump supporters and influence undecided voters. She campaigned extensively in Pennsylvania, Michigan, Wisconsin, Georgia, Florida, and North Carolina. Conversations about Lara possibly becoming a cabinet member or senior advisor, overseeing international affairs, have surfaced.
Does Lara's Rise Signal Ivanka's Departure?
This isn't confirmed. During Trump's first term, Ivanka and Jared Kushner were prominent figures. They participated in 2020's campaign too, but were mostly absent this time. Clarifying their stance, they expressed prioritizing their children and family over politics, with no intent to engage for the time being.
Donald Trump himself noted Ivanka's entrepreneurial success, emphasizing the challenges faced by his family during his tenure. While there's no direct affirmation, indications suggest Lara might fill Ivanka's former role in the Trump administration.
Return of Familial Influence?
Post-victory, Trump and his extensive family took the stage, sparking social media discussions about a new dynasty. Though humorous, American politics has historically witnessed familial influence flourishing. The Kennedy family remains revered in political circles, featuring prominently before and after John F. Kennedy's tenure. Similarly, Bushes and Clintons left lasting impacts on U.S. politics. Although dynastic rule seemed to wane post-Clintons, Trump's era revived those discussions. However, voters now favor fresh faces, signaling a significant shift away from traditional family-oriented politics.