The Rashtriya Swayamsevak Sangh (RSS) is embracing a new approach to strengthen its connection with the youth. The RSS has launched its web channel under the name 'Indraprastha World Communication Center'. This channel marks RSS's debut into the audio-visual digital landscape.
According to a report from Navbharat Times, RSS has initiated this web channel as part of an ongoing experiment to claim intellectual space. One aspect of this venture might be to counter leftist ideologies. The first interview on this platform features Sunil Ambekar, the National Organizing Secretary of the Akhil Bharatiya Vidyarthi Parishad (ABVP).
It is noteworthy that while RSS previously transitioned from khaki shorts to full pants, the launch of this web channel signifies a considerable effort to ease its reach among the youth. Until recently, there was no consensus among the RSS promoters regarding its presence on social media, but now they are utilizing every form of available media.
There is also news that RSS will design its own microphone for this web channel, emblazoned with IVSK (Indraprastha World Communication Center). This channel will broadcast live RSS events, and it will serve as the medium for RSS officials to communicate their messages to the media.
According to a leader associated with RSS, this web channel aims to dispel the misconceptions spread about RSS, so the youth do not have any questions about it. Additionally, it will cover topics that the mainstream media fails to address properly through this platform.
