In India, online food delivery platforms have made it incredibly easy for people to order food from outside. These platforms have become a fantastic option for everyone, from families to working bachelors. Now, people can order their choice of food from any restaurant at any time, and within their budget. Offers from popular platforms like Zomato and Swiggy have also played a significant role in boosting restaurant sales.
Earlier, restaurants could only serve food based on their seating capacity. However, they can now make good earnings by fulfilling online orders in addition to serving in-house guests, essentially using their full potential. Surveys from these online food delivery platforms are also revealing interesting insights into people's eating habits.
Zomato Earned 830 Million from Platform Fees
Zomato, which recently announced its annual results, disclosed that in 2023-24, most late-night orders were placed by people in Delhi NCR. Meanwhile, Bangalore residents led in breakfast orders. This trend is boosting the earnings of these online platforms.
Since introducing platform fees last August, Zomato has earned 830 million rupees by March. Initially, a platform fee of 2 rupees per order was introduced in August, and this has gradually increased to 6 rupees in major markets. It is estimated that Zomato could earn significantly from this fee by 2024-25.
6 out of 10 Ordered Dishes are Vegetarian
Last week, Swiggy also released a report on people's eating habits. According to the report, 6 out of the top-10 ordered dishes in the country are vegetarian. These include Masala Dosa, Paneer Butter Masala, Margherita Pizza, and Pav Bhaji. The report also revealed that Bangalore is the leading city in vegetarian orders, with 1 out of every 3 vegetarian orders in the country coming from Bangalore. The favorite dishes here include Masala Dosa, Paneer Biryani, and Paneer Butter Masala.
Masala Dosa Tops the Charts!
Talking about the top cities for online vegetarian orders, in Mumbai, people prefer Dal Khichdi, Margherita Pizza, and Pav Bhaji. In Hyderabad, Masala Dosa and Idli are the favorite vegetarian dishes. As for breakfast, over 90% of orders in India are vegetarian, with Masala Dosa, Vada, Idli, and Pongal topping the list. Interestingly, Masala Dosa is the most ordered dish for breakfast, lunch, and dinner.
