The BJP has employed a strategic approach to win over the Muslim populace in Uttar Pradesh. The party initiated its outreach program starting with mosques and madrasas, carrying posters in Urdu declaring 'With Modi, everything is possible', and distributions of the Urdu edition of 'Mann Ki Baat', the Prime Minister's book.

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Insiders reveal that the BJP has embarked on disseminating PM Modi's messages and schemes to the masses through the community centers of mosques and madrasas ahead of the 2024 elections, with a kick-off event in Lucknow. The BJP's minority wing started this campaign at Dargah Hazrat Kasim Shahid, accompanied by the distribution of 'Mann Ki Baat' in Urdu. Bearing books in hand, they stood by banners at the Dargah professing 'Modi means possibility', illustrating the party's commitment.

Kunwar Basit Ali, chairman of the minority wing, says that since a significant portion of Muslims visit Dargahs or mosques and madrasas, they have started their outreach from these places to familiarize the community with 'Mann Ki Baat’ and to underscore the party's importance for the Muslim community. Their materials supposedly detail the BJP's contributions.

According to Maulana Yusuf Nabi from the Lucknow Dargah, the BJP's efforts to directly reach out and unite people are commendable, far beyond what previous parties have achieved in fostering community bonds. The initiatives tied to the Dargahs and 'Mann Ki Baat' resonate with many.

As Ehsan Raja states, having spent a considerable time overseas, he hasn't witnessed any party working for the Muslim community in such a manner. For him, the BJP's approach is highly positive, and he advocates for its continued presence within the community.