The Indian real estate sector has set a remarkable record. From April to June 2025, 28 leading real estate companies sold properties worth over ₹53,000 crore. This figure not only indicates market resilience but also raises the question of what truly fueled this record-breaking sales surge, and who these buyers are. The current upswing suggests a continuous demand in housing, particularly in luxury and premium projects, as people seem more inclined towards reputed builders post-pandemic.
Bengaluru-based Prestige Estates Projects Limited topped this quarter with pre-sales of ₹12,126.4 crore, driven by vigorous demand within their home market. Hot on their heels, by market value, was DLF Limited, the country's largest realty company, recording sales bookings worth ₹11,425 crore, mostly driven by luxury homes in Gurugram.
Mumbai's Godrej Properties secured the third spot with ₹7,082 crore in bookings, followed by Lodha Developers at ₹4,450 crore and Delhi-NCR's Signature Global with ₹2,640 crore. These top five developers contributed significantly, accounting for 71% of the total sales booking among 28 listed realtors.
The secret behind the sales record is that, although fewer homes were sold, prices surged. In April-June 2025, 93,280 homes were sold, fewer than the previous year, yet the total sales value climbed by 9%, and the average home price increased by 14% to ₹1.42 crore. This indicates that people opt for pricier homes, reflecting a 'premiumization' trend in the market where luxury and expensive properties are favored. Buyers are increasingly investing in high-end, quality homes rather than cheaper alternatives.
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These sales are driven by diverse buyers making purchases based on their needs and lifestyle. Notably, Non-Resident Indians (NRIs) from Gulf countries have become significant buyers, investing wisely rather than sentimentally. They consult advisors and choose projects based on rental yields, property values, and infrastructure. The weakening Indian Rupee (1 USD = ₹83-84) enhances their purchasing power. Regulations like RERA have increased market transparency, boosting their confidence.
Affluent and Luxury Buyers
High-income individuals and wealthy families also play a substantial role in this growth. In 2024, housing supply priced over ₹2.5 crore surged by 66%. These buyers desire luxury homes with amenities like yoga areas, meditation rooms, and Zen gardens. They choose projects that promise timely completion by reputable developers.
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Young and Middle-Class Buyers
The middle-class youth are also showing interest in purchasing homes. For them, EMIs and rent are nearly equal, leading them to opt for 1BHK/2BHK residences.
Infrastructure projects like metro and road networks have driven demand in the outskirts of cities like Mumbai, Bengaluru, and Delhi-NCR. Improved connectivity has raised prices in suburbs like Thane, offering better lifestyles and space at lower costs. RERA has increased transparency, boosting buyer confidence. As a result, projects are completed on time, safeguarding investments.
In the luxury market, people are not merely buying homes; they are purchasing experiences. Puranik Group's 'Mirai' and 'Tokyo Bay,' projects themed around Japanese culture, exemplify this trend. These projects feature Zen gardens, tea houses, and meditation areas. Buyers now seek identity and experience.
