In the United States, TikTok faced a temporary ban. However, following Donald Trump's intervention, TikTok is currently operational again, but now with 50% ownership retained by an American entity. Seizing this opportunity, Instagram announced the launch of a new app.
Remember when TikTok was banned in India? Instagram swiftly introduced Reels to fill the gap, just as Meta debuted the Thread app, which was designed to rival X (formerly Twitter) after it was banned in India. Although the initial hype for Threads dwindled, Reels found enduring popularity by adeptly filling the short-video void left by TikTok's absence.
The Reels phenomenon hasn't faded; Instagram capitalized effectively on the short-video trend in India following TikTok's ban.
Source: aajtak
Alongside TikTok, the CapCut app was also removed from American app and play stores due to its association with TikTok's parent company, Bytedance. Instagram has strategically leveraged this scenario.
Meta, Instagram's parent company, introduces Edit, described as a clone of CapCut. CapCut, a Bytedance product, shares prominence with TikTok in America.
Edit is fully equipped as a mobile video editing software, acclaimed by the company as the ultimate tool for creators, packed with creative features. It includes multiple tabs, one of which offers inspiration and a plethora of ideas.
This app allows for drafted videos to be shared with friends, enabling collaborative editing for further enhancement and additional shots.
According to Instagram, creators can gain insights into how their videos, edited via Edit, perform once published on Instagram.
The company clarifies that Edit is specifically tailored for creators over casual video makers, featuring creator-centric tools to streamline Reel editing. A dashboard is provided to manage and track video editing progress.
Notably, in 2020, when TikTok was banned in India, Instagram promptly launched Reels, effectively positioning it as a rival to TikTok.
