In the Indian smartphone market, Chinese brands continue to assert dominance. For the first quarter of January to March 2024, the Chinese brand Vivo has taken the crown as the top seller. The company has toppled Samsung to become the brand with the highest sales in the Indian market.
Samsung has slipped to the third position in this quarter. Vivo holds a market share of 19 percent, closely followed by Xiaomi, which holds a market share of 18.8 percent. Meanwhile, Samsung's share has declined to 17.5 percent. This data is brought to us by the latest report from market research firm Counter Point.
Senior Research Analyst Shilpi Jain commented, 'The Indian smartphone market has reached its highest Q1 value this quarter. This growth is attributed to the increasing demand for premium phones. Consumers are opting for smartphones that offer greater value.'
While Samsung continues to lead in volume share, its phones are priced higher than both Vivo and Xiaomi. As a result, its market share is substantial. Samsung's average selling price (ASP) is $425 (around ₹34,487), placing it at the top in the ₹20,000 phone segment.
Source: aajtak
A higher ASP suggests a trend where consumers are purchasing more expensive phones. For Apple, this quarter was especially significant in terms of value. The latest iPhone models saw remarkable sales, particularly through offline channels. However, Apple's market share saw a slight decline compared to 2023.
Apple currently holds a value market share of 19 percent. Xiaomi's sales have increased by 28 percent year-on-year, pushing its value market share to 18 percent. Forth in the rank is Chinese smartphone maker Oppo. Notably, the company Nothing has achieved a growth rate of 144 percent.
