Amidst revolutionizing space travel with SpaceX, pushing the boundaries of electric vehicles with Tesla, and redefining social media with X, how does the world's wealthiest man, Elon Musk, find time to post on social media over 154 times a day?
Elon Musk's schedule seems impossibly packed, yet his relentless online presence raises intriguing questions. Where does he find the time? A detailed analysis by India's OSINT team, using the Social Blade tool, scrutinized Musk's social media activity over the past two years. It revealed a significant spike in his posting frequency as the 2024 U.S. elections approached.
Post Surge After Supporting Trump
As one of the largest donors supporting President Trump's 2024 bid, Musk endorsed Trump's candidacy in July 2024. This critical juncture marked a surprising surge in his posting frequency. In 2024, Musk posted 29,172 times on X, with 18,335 of those posts coming after his endorsement.
Intense Posting from November 18 to November 25
His most intense period of posting was between November 18 and November 25, averaging 154 posts daily. It was also when Musk outlined his plans for his new role as head of the DOGE (Department of Government Efficiency).
Source: aajtak
580 Weekly Posts in September
In May 2024, Musk averaged 332 posts per week, which dipped slightly to 270 in June. However, by July, his weekly posts escalated to 415 and kept climbing – 437 in August, 580 in September, and soaring to 977 per week in the month of the November presidential election.
Musk’s Posts Shape Narratives
Musk's posting frenzy isn't just about social media engagement; it substantially impacts markets, sparks debates, and sets narratives. His backing of Trump and the increased tempo of his posts demonstrate a calculated effort to leverage his 218.3 million followers to amplify his political stance.
Source: aajtak
Economic Impact of His Posts
Whether maneuvering political ambitions, business strategies, or dominating online discussions, one thing is clear: Elon Musk doesn't just run companies; he continually stirs the conversation. His earlier posts were light-hearted, filled with Tesla and SpaceX updates, memes, and quirky ideas. But as his influence grew, so did the impact of his posts. A single comment on Tesla’s stock value or cryptocurrency could send markets into a frenzy.
Stock Surge Post Teslas’ $420 Announcement
His unfiltered posting has occasionally landed Musk in hot water. In 2018, he declared plans to take Tesla private at $420 a share, causing a stock surge of over 6% and significant market disruption. The Securities and Exchange Commission (SEC) later ruled his claim misleading, prompting regulatory scrutiny and investor concern over how his social media presence influenced Tesla’s market and brand value.
Despite these legal setbacks, Musk's momentum shows no sign of slowing. His posts remain a potent force of power, influence, and controversy, making him the most followed person on X.