India's affluent have transformed their home-buying philosophy. Rather than indulging in numerous properties, they are captivated by 'super luxury properties'—distinct estates that not only exude architectural brilliance but also safeguard their wealth long-term.
According to Vishal Vincent Tony, Managing Director of Aratt Developers and Founder of Ayatana Hospitalities Private Limited, this shift isn't merely a trend—it's a significant evolution in how wealthy buyers perceive real estate. Simply put, they aren't seeking anonymity in investment but rather a bold, unique identity.
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Tony states that the motivation behind affluent Indians' home purchases is rapidly evolving. Over 55% of high net-worth individuals (HNIs) will primarily buy luxury real estate by 2025 for 'capital appreciation,' a jump from 44% in 2024. This is clearly reflected in the market. In major hubs like Mumbai and Bengaluru, luxury housing has witnessed a double-digit percentage increase in sales within the first half of the year, illustrating a robust demand despite market fluctuations.
Today’s wealthy are not driven by buying volume or quick resale for profit. They prioritize unique identity, privacy, and legacy value, amply found in ultra-luxurious properties.
Tony highlights a trend aligning with global preferences where quality outshines quantity for investors. Modern buyers seek residences designed to meet their specific needs, offering world-class amenities and ensuring their investment excels aesthetically, financially, and emotionally.
As the festive season approaches, demand for luxury real estate remains strong, even amidst recent policy changes and increased governmental land prices. For instance, although RR rates have risen by 3.9% in Maharashtra, property registrations haven’t dwindled. Tony observes that the government's revenue collection is already halfway to its annual target, a testament to steadfast consumer confidence.
With an increasing interest in premium residential spaces and legacy building, Tony believes that Diwali 2025 could be another landmark for India's luxury real estate. He concludes, "Observations suggest this festive season will be one of the strongest times for investing in ultra-luxury properties."
