Known for their premium watches, Fossil also ventured into the smartwatch space. Yet, a strategic pivot has led the brand to step away from smart watches, focusing on their core strengths. According to The Verge, Fossil's move is a shift back to what they do best.
Their last smartwatch release, the Gen 6, marked Fossil's finale in the smartwatch series in 2021. Let's explore the reasons behind this industry shift.
A spokesperson for Fossil remarked that significant changes in the smartwatch landscape have prompted them to shutter their smartwatch operations. Their renewed focus will highlight their proficiency in traditional watches, jewelry, and leather goods.
Looking at Fossil's recent history, this development is not entirely surprising. Some Reddit users reported insiders' claims of an impending shutdown in Fossil's smartwatch division, while others speculated that Fossil was awaiting a new chipset.
Source: aajtak
Once a constant presence at CES, Fossil showcased their Wear OS smartwatches. In 2021, a collaboration between Google and Samsung reinvented Wear OS 3, stabilizing the platform. There were rumors of a new Fossil watch launch in 2023.
Reports speculated a new watch launch featuring the Qualcomm Snapdragon W5 Plus chipset. However, those predictions did not materialize. Still, Fossil is committed to providing updates and support for their existing smartwatch models over the next few years.
