Airtel is shutting down its music service, Wynk Music, soon. The company has formed a partnership with Apple to provide access to music and video content. Customers will receive access to Apple TV+ and Apple Music.
These services will be available to consumers by the end of this year. According to PTI, a company spokesperson confirmed, 'We can confirm that Wynk Music service is being shut down, and all its employees will be integrated into the Airtel ecosystem.'
Users who have subscribed to Airtel's music streaming service
Wynk Premium
will get access to Apple Music. Reports suggest that Airtel will discontinue Wynk Music's service in the coming months. The brand launched this service 10 years ago.
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The service began in 2014, and Wynk Music has approximately 100 million subscribers. Under the new deal, Apple TV+ will be integrated into Airtel's video streaming platform, Xstream. Access will be provided under premium subscription plans.
Source: aajtak
However, Airtel hasn't disclosed the terms or cost of the deal. Reports indicate that Airtel decided to shut Wynk Music because there is no commercial viability without a monetization plan.
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According to Moneycontrol, a source familiar with the matter stated, 'Music streaming monetization is low in India. Airtel aims to offer a better service. Apple is a prominent player in the global market. This partnership will help Apple grow its subscriber base in India.'
Under this partnership, Airtel will offer Apple Music subscriptions at a better rate than Apple, exclusively for Airtel customers. These plans will not be accessible through other telecom operators.
