In the social media age, anyone can become an overnight sensation. Something similar happened during the ICC Men's T20 World Cup. Amidst the India vs USA match, images of a girl in the stands went viral on the internet. Her name? Aira Rawat.
Donned in a blue T-shirt and white skirt, her match-watching snaps and reaction clips spread like wildfire. Her followers surged from 3,000 to over 350,000 overnight. Social media users began calling her the 'Girl in the Stands'.
But the story doesn't end there. Soon, questions arose—Is Aira Rawat real, or is she a virtual personality created with AI? Her photos appeared too perfect to some, sparking debate due to their smooth skin, lighting, and framing. Thus began the discussion about the world of AI influencers.
Source: aajtak
What are AI Influencers?
AI influencers are virtual characters created using artificial intelligence and 3D design technology. These digital personas actively engage in social media, promoting brands, posting photos and videos, and amassing millions of followers despite not existing physically.
A prime example of this trend is Lil Miquela, created by LA startup Brud in 2016. Lil Miquela has collaborated with luxury brands like Prada, Calvin Klein, Samsung, BMW, and Alexander McQueen. She has 2.5 million Instagram followers and 3.4 million on TikTok. Reportedly, she earns over $10 million annually, despite not existing in reality.
Aira Rawat's Viral Insta Post
So, Is Aira Rawat Also AI?
There has been no official confirmation in Aira Rawat's case, but the debate regarding her photos and profile highlights that AI influencers have transcended tech conferences and entered mainstream social media. Numerous AI image detection software tagged her as AI. Before you fall for a captivating Insta profile, ensure it's not AI but reality.
Source: aajtak
The Expanding Market of AI Influencers
PR firm Ogilvy projected in 2024 that by 2026, 30% of influencer marketing budgets would be dedicated to AI virtual influencers. By mid-2025, the global influencer marketing industry is estimated to be valued at approximately $32.5 billion, potentially surpassing $40 billion by 2026.
