On Monday, the entire nation gears up to celebrate the luminous festival of Diwali, a time brimming with enthusiasm and vibrant traditions. Amidst the festive spirit and record-breaking shopping sprees, Prime Minister Narendra Modi has extended a heartfelt call to embrace native products.
In a compelling message on social media, PM Modi invites everyone to honor the toil, creativity, and innovative spirit of 140 crore Indians by celebrating Diwali with indigenous products. Embrace the pride of swadeshi—Indian-made goods—and proudly showcase your purchases on social media to inspire others to follow suit.
PM Modi has amplified his appeal to opt for local products on various occasions, adding a special touch to this year's Diwali. He's encouraged every Indian to support local vendors, small industries, and artisans, which transcends mere purchasing and transforms into a patriotic economic gesture.
Previously, during his 'Mann Ki Baat' program, PM Modi emphasized 'Vocal for Local', urging us to choose Indian-crafted gifts, apparel, decorations, and lights for the festivals. He passionately advocated that gifts should be crafted in India, attire woven in India, decorations sourced from Indian goods, and lights fashioned from Indian-made strings.
The early morning saw people buzzing with excitement across the country as preparations for Diwali got underway, fueled by PM Modi’s inspiring message.
Local markets teem with activity as more individuals choose to support artisans by purchasing handcrafted goods.
People began sharing their Diwali preparations on social media, showcasing their choice of swadeshi products which reflect community support and pride.