Source: aajtak
Months have passed since Bluesky was launched, yet its wave in the digital world is ever-growing. Originating from Elon Musk's X, which many knew as Twitter, the platform has enticed a significant number of users to transition.
Source: aajtak
As waves of individuals depart from Elon Musk's X, Bluesky is experiencing an increase in users. Particularly following Donald Trump's political resurgence, this trend has amplified, positioning Bluesky as a formidable rival to X in today's landscape.
Source: aajtak
Bluesky traces its roots back to Twitter, crafted by its founder Jack Dorsey with a vision to establish a decentralized social media realm - free from singular control. In 2021, this vision transformed into a distinct entity known as Bluesky.
Source: aajtak
Jay Graber took the helm as CEO during its inception. Yet, in 2022, as Elon Musk acquired Twitter, the ties between the two entities severed, setting Bluesky on an independent journey. Propelled by $23 million raised across two funding rounds, its journey continued with vigor.
Source: aajtak
Following shortly after, Jack Dorsey too parted ways with Bluesky, expressing his departure as a move to avoid past mistakes observed during his Twitter tenure. Initially, a coveted invite was the sole entryway to Bluesky, but come February 2024, the app opened its virtual doors to all.
Source: aajtak
The app gradually gained traction. In a notable August development, Brazil's ban on X presented a pivotal moment for Bluesky. In Latin America alone, the platform garnered 2.6 million users in a single day when X faced operational hurdles. October witnessed another user influx; 500,000 joined post-Elon Musk's update on X, where blocked users saw public posts from those who had blocked them.
Source: aajtak
The narrative evolved as Donald Trump's victory in the U.S. presidential race catalyzed another user surge on Bluesky. According to Similarweb, on election day, X welcomed 43 million visitors, yet saw notable deactivations. Between November 5 and November 12, around 1.8 million users departed from X – a migration significantly benefiting Bluesky.
Source: aajtak
The consequence is palpable on Bluesky, where user numbers have climbed from 9 million in September to 19 million presently. Outshining competitors like Meta's Threads, its wave of web visits paints a picture of success. Bluesky has catapulted to become the top free app on iOS, marking another milestone.
